In the heat of presidential elections, candidates barrage Americans with advertisements bolstering themselves and bashing opponents. In the 2016 election alone, candidates and political groups spent an estimated $9.8 billion. That flood of ads influences business managers to vote “yes” to spending more on marketing and other business activities, according to an Academy of Management Journal article.
“We thought it would be interesting to look at how comparing political candidates and their policies during presidential elections may change managers’ mind-sets and affect managerial spending,” said Alison Jing Xu of the University of Minnesota. She coauthored “Four More Years: Presidential Elections, Comparison Mind-Set, and Managerial Decisions” with Christine Moorman of Duke University, Vivian Yue Qin of Marriot International, and Akshay R. Rao of the University of Minnesota.